# ELSE ARTS

> ELSE ARTS is an independent design and technology studio based in Prague, Czech Republic. It develops its own physical and digital products and works with clients on brand identity, websites, functional digital systems and GEO / AI visibility.

ELSE ARTS has two divisions. Product: Ventures the studio develops and owns: MONUPO and APROXITY. Services: Client work across brand identity, web design and development, functional digital systems and GEO / AI visibility. Security is a developing capability.

## Ventures

- [MONUPO](https://elsearts.com/work/monupo): MONUPO is a design product brand by ELSE ARTS that turns meaningful places and routes into physical, 3D-printed topographic artefacts. Status: Pilot. Official site: https://monupo.com
- [APROXITY](https://elsearts.com/work/aproxity): APROXITY is a physical and digital product by ELSE ARTS that connects objects such as cars, bags or spaces to a controlled digital identity through NFC and QR. Status: In development.

## Capabilities

- [Brand & Identity](https://elsearts.com/capabilities/identity): ELSE ARTS designs brand identities: the strategy, visual system and rules that make an organisation or product recognisable and consistent.
- [Web & Digital](https://elsearts.com/capabilities/digital): ELSE ARTS designs and builds websites, digital products and functional web systems, from interface design to production code.
- [GEO & AI Visibility](https://elsearts.com/capabilities/geo): Generative Engine Optimization (GEO), as practised by ELSE ARTS, is the design of a digital presence so that an organisation is understandable, retrievable and attributable by both traditional search engines and AI systems.
- [Security](https://elsearts.com/capabilities/security): ELSE ARTS builds security and privacy into the architecture of the websites and products it designs. Dedicated security services are a developing capability.

## Studio

- [About](https://elsearts.com/about): Who ELSE ARTS is, where it is based and how it works.
- [SIGNAL](https://elsearts.com/signal): SIGNAL is the research practice of ELSE ARTS: it tracks weak signals, emerging behaviours and technological shifts, and turns the interesting ones into experiments, products or services.

## Notes

- Canonical name: ELSE ARTS. Location: Prague, Czech Republic.
- The site publishes no client list, awards or metrics. Statements describe products and services as they exist today.