Brand & Identity
ELSE ARTS designs brand identities: the strategy, visual system and rules that make an organisation or product recognisable and consistent.
- Provided by
- ELSE ARTS
- Status
- Offered today
- Includes
- Brand strategy, Visual identity, Identity systems, Product identity, Art direction
How ELSE ARTS approaches Brand & Identity
An identity is built from one structural idea rather than from effects. The system has to work at the size of a favicon, on a product and on a website.
Client identities are developed for the client. They share the studio’s method and standard of work, not its colours or its logo.
What Brand & Identity includes
- Brand strategyPositioning, naming logic and the idea the identity has to carry.
- Visual identityLogo, typography, colour and the rules that hold them together.
- Identity systemsApplications across print, digital, packaging and environment.
- Product identityIdentity for physical and digital products, including the object itself.
- Art directionImage, render and presentation direction that matches the real product.
Where it is applied
Questions about Brand & Identity
Does ELSE ARTS create brand identities?
Yes. ELSE ARTS designs brand strategy, visual identities, identity systems and product identities for organisations and its own ventures.